Reynald Grattagliano talks about how ArKay attracts competitors claiming that they are the pioneer in the alcohol-free spirits category.
New York City, NY , Dec. 01, 2020
Grattagliano revealed how almost a decade ago, the prospect of an alcohol-free liquor was somewhat alien to many but has gained momentum and popularity when he started ArKay, the world’s first alcohol-free spirits alternative.
In the past several years, alcohol-free spirit alternatives became more famous, resulting in a rising number of competitors claiming that they are the pioneer in the alcohol-free spirits category.
Reynald wanted to set the record straight.
“I am the creator of the entire alcohol-free spirits category; I started in 2007,” Reynald shared. “But many people or companies claimed in the news that they are the first one who created the alcohol-free spirit or spirits alternative category.”
Reynald pointed out that these claims are not based on facts. “A certain brand started in 2014 and another in 2019, and ArKay is the inspiration for their products. When they claim they are the pioneer in the alcohol-free spirits alternative category, they are putting their brand in the wrong spotlight.”
Reynald talked about a media interview incident wherein a host has mistaken him as the one who copied one ArKay competitor.
“I was speaking with CBS a few months ago, and the reporter asked me how I came up with the idea to copy this particular brand; I told her that it was exactly the opposite. This brand copied me, and when she checked online that Arkay started with an entire collection of 24 flavors of alcohol-free spirits in 2011, she canceled her article about that brand.”
Reynald said that he came up with the idea of creating alcohol-free spirits way back in 2007 when his 22-year-old son came home drunk from a party. “He suggested that someone should create a liquor that doesn’t leave you feeling so hung-over.” And that’s when Reynald started working on ArKay.
More than three years after that, he launched Arkay, the world’s first 0% ABV non-alcoholic spirits. Reynald sought expertise from a team of scientists at a lab in Switzerland. This collaboration ultimately created an entirely new molecule, the quintessential break-through by which Arkay beverages were born.
“Arkay is a product line of beverages that are liquor flavored but 100% free of alcohol,” Reynald explained. “It has a small molecule placed inside the drink, in contact with the tongue the drink sends stimuli to the brain, the illusion operates, and the mucous membranes of smell and taste saturate and make the consumer believe that he is drinking alcohol.”
Reynald pointed out that ArKay alcohol-free spirits give consumers the warm kick and that alcohol burn sensation without getting drunk or impaired. All his alcohol-free spirit products are recommended for all people who wanted to get the taste of alcohol minus the hangover and its negative health consequences.